Marks n Spencers with Food and kidswear in India..

Monday, November 19, 2007

UK based retailer Marks & Spencer is all set to foray into high volume
food and kids wear retailing here in India. Marks & Spencer's presence
in India is through master franchisee Planet Retail.

Marks & Spencer has witnessed slow growth in India. To boost volumes,
the company slashed prices and is also getting into new verticals such
as food and kids wear. The first store that will retail this merchandise
is the 20,000 sft flagship store at Gurgaon in the NCR. Both these
segments will be part of existing stores and not be standalone stores.
The chain as a whole believes in large format stores.

The food segment of the store will stock biscuits, confectioneries,
groceries, savories and a special celebration range of the festive
season priced between Rs 95 to Rs 1,800 for high end items. Company
official said that Marks & Spencer aims to provide ultimate quality of
food to the Indian consumer. Keeping mind the Indian taste and
international standards, the company plans to compete with other

In the Kids wear segment, the prices will range from Rs 395 to
Rs 3000. The company admitted that the prices will be higher than
local brands, but they said they are offering value to consumers.

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July 14, 2008 at 2:10 AM