A new beginning in Advertising : ZooZoo by Vodafone

Thursday, May 14, 2009

ZooZoo is the new revolution in advertisement in India. Everyone loves them and now watching ad has become much funnier than ever. ZooZoo are the characters which is being used in Vodafone Advertisement for VAS (Value Added Services). These ads are designed by keeping in focus of INDIAN PREMIER LEAGUE - Season 2. The idea of the company is to introduce one new ad daily during the course of IPL.
The Chracter ZooZoo is the discovery of O&M (Ogilvy & Mather India) , an advertisement agency, and the company has made ads for Fevicol , Amaron , Perfetti , etc.
One thing i really like about Vodafone that they always come up with creative way of advertising. They never used any celebrity in their ads unlike their rivals in india. That cute puppy of Vodafone was a huge brand recall for the company.
Such innovation did wonders for company as the campaign got wide success and that too without spending any huge amount on celebrities. And this ZooZoo campaign is going in the same way.

Here are all the ZooZoo ads in one Video
Enjoy..

3 comments

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November 22, 2009 at 4:05 PM

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January 25, 2010 at 3:54 PM